The Long View

Doc Searls is goaded into stating his politics. They sound ready for the Nonzero underpinning:
I hate war, love markets, and trust business and government to do what each does best, and don't trust either to meddle in the others' work.
  I also think the world is basically a good place, and that the most powerful forces for change are what the great religions at their cores have always favored: kindness, generosity, mercy and forgiveness. [...]

  I also favor taking the long view — one that spans generations. [...] Simply yet cryptically put, I believe there is an Economics of Altruism that has been essential to business since markets first appeared, and that we're only beginning to recognize.

The non-zero-sum insight is what unifies altruism, markets, kindness and forgiveness, and is against war. All these things expand the non-zero-sumness in the world, which is what leads to interesting things, in the long term.